Blog Post

Can PPC affect your website’s organic SEO?

  • by Steve Taylor
  • •
  • 16 Oct, 2018
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Is there a direct link between pay-per-click ads and organic search engine optimisation?

Let’s cut to the chase and say that there’s definitely no direct link between PPC and organic SEO when it comes to Google. Regardless of how much you invest in pay-per-click marketing, your website’s natural search engine ranking result isn’t going to change as a direct result. Google has procedures in place to ensure that paid search doesn’t have an impact on organic rankings.

However. There is an intersection between paid and organic search that Google can’t control, an indirect connection that means using paid ads could benefit your natural SEO.

Search bias can influence click-throughs

When a Google user searches for something, let’s say a man’s sports watch, the results they’ll see is a combination of paid ads at the top and organic results beneath. They’ll take note of the paid ads but quite often won’t click them, seeing the word ‘Ad’ can feel intrusive and that they’re being pushed to click.

However, when they see an organic result for the same website further down the page, that link is often visited. It could be because seeing the same website twice influences the decision, it could be that users understand that a high natural organic result is often better than a paid ad. Whatever the reason, it happens more often than not.

Your SEO skills are sharpened

When you understand how to run a successful PPC campaign, i.e. selecting the right keywords and understanding how to create an effective landing page to get conversions; you’re also learning important organic SEO skills. When you then introduce what you’ve learned to the whole of your website – improved keywords and better placement, effective formatting, etc. then you’re increasing your natural search engine results page (SERP) score.

Paid ads improve your brand awareness

A strong presence online is important when building a brand, and paid ads are a great way of getting exposure with your target audience. Even if those ads aren’t clicked through, simply seeing the same company at the top of those search results time and time again when your ideal customer uses Google, eventually they’re going to recognise your brand and remember what you do. Combined with an effective content marketing strategy and social media marketing, eventually that brand recognition will lead to direct search and improved SEO.

While there may be no direct link between pay-per-click marketing and organic SEO, it’s clear that running a successful paid ad campaign can bring a number of advantages to your search engine optimisation. The skills and research required for both are so similar that sharpening your advertising skills and building your brand will go a long way in improving your website’s SEO.

Is Amazon PPC marketing really worth it for your e-commerce business?

by Steve Taylor • 21 Dec, 2018

Amazon has taken the world by storm with its range of products, drone deliveries and streaming services, but one aspect you might not have considered before is its pay per click marketing, otherwise known as “sponsored products”.

If you sell products, then advertising through Amazon is an effective way of reaching a bigger audience and increasing your revenue. But how do you get started with one of the world’s largest retailers?

Sponsored product ads appear in both Amazon’s search results and product listing pages

Although you will find that the PPC ads on Amazon are discreetly marked as ‘sponsored’, they do fit in seamlessly within the rest of the search results, dare I say it far better than on Google where it’s obvious to many that the advertisement has been paid for.

It’s also easy to get started with Amazon’s PPC system.

Any seller with a professional selling plan can place ads, although not all of Amazon’s categories are currently available to advertise under. You can quickly get started and find the answers to your questions under Amazon’s helpful service pages , and as always, their customer service is easily accessible for support.

Just like Google Ads, Amazon’s PPC works as an auction style system where you place bids for where you want your advert to appear, and the highest bidder wins the first position.

There are several key reasons why you should be considering Amazon for your PPC advertising

Amazon is fantastic at running seasonal promotions. Like many people, around those all important dates of the year – Black Friday, Cyber Monday, Christmas, Mother’s and Father’s Day and Valentines, you probably head straight to Amazon to either buy gifts or garner some inspiration.

Amazon advertising can be found everywhere, from billboards to television ads, so you know that your PPC campaign can tap into some of that marketing magic too, something that Google still struggles somewhat to achieve.

It’s also perfect for boosting a single product you might be struggling to shift from your warehouse. Where Google is best for landing page campaigns and sales funnels, when you just have a product to clear or a new line to introduce to the market, Amazon is perfect for giving an instant boost exactly where you need it.

Don’t forget about the “accidental effects” to your organic SEO either .

The more your products are viewed online, along with visits to your website, positive reviews and that crucial “social proof” is in place, you will find that your organic SEO is given a boost and the effects of an Amazon PPC campaign will be found elsewhere in your digital marketing.

We think that giving Amazon sponsored products advertising a try in 2019 is certainly worth a try if you’re an e-commerce or drop shipping business owner looking for a new marketing tactic. As always, for advice and support with all things pay per click marketing, get in touch with us here at Bargainarena Limited, and we’ll be delighted to help.

 

How you can save money and make your PPC campaign more effective

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Google has strict policies in place for PPC ads – are you following them?

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What is PPC click fraud and how can it affect my business

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Getting new leads and customers is difficult as it is without click fraud affecting your PPC campaign, read more here
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