How you can save money and make your PPC campaign more effective

by Steve Taylor
•
22 Nov, 2018
•

How you can save money and make your PPC campaign more effective

Pay per click marketing is an effective way to generate leads and increase revenue for your business, but it can also prove costly when competition is high, and you’re uncertain of the right approach to be taking.

Return on investment is the key here, and you do need to be making an investment to generate any kind of return with PPC. There are a few tips and tricks that will help you save money along the way that’ll ensure your campaign is effective in reaching your target audience.

1. Pay attention to your geolocation settings

Geolocation is often overlooked, but it’s pointless having your PPC ad displayed in Australia if you’re a brick and mortar business in the United Kingdom, that’s a sure way of losing money with your campaign.

Google makes geolocation easy with settings that allow you to display ads in certain regions, or within a specific distance to your business.

2. Review your keywords

Your target audience are going to change the keywords they’re looking for as they learn what to look for, or as trends change over time. That means keywords that worked well for you once might be costing you money now.

Use a keyword planner to see what might be better for you to be using today, and make sure you review your keywords regularly for best results.

3. Try call only campaigns

This is a controversial one and better suited for brick and mortar businesses that have an established Google local presence than an online business, but creating call only adverts can be more cost-effective than using a sales funnel.

Imagine that you’re searching for a hairdresser online, which option would you prefer? Clicking through a long landing page and having to fill in a contact form at the bottom, or a simple advert with a phone number you can ring immediately?

Landing pages work well when the copy is awesome but say the wrong thing and they can prove expensive and lose you leads in the process.

4. Don’t forget your A/B testing

How long do you leave your A/B tests before reviewing the results and making the relevant changes?

These tests are useless if you don’t complete them and put the findings into practice, it’s just money down the drain in all honesty. Run a test then select A or B for the remainder of your campaign.

You can always run new tests further down the line, but the point here is to find what works best and ensure your investment is getting the return you’re looking for right now, not months down the line.

5. Log in to your AdWords account regularly

Hands up if you’re guilty of starting a campaign then leaving it to run for weeks without logging into your account to check how things are going.

You’re not going to know where there’s a problem that’s costing you money if you don’t jump into your account and take a look at the results.

Identifying and correcting issues is the key to effective PPC advertising, so log in at least once a week to keep an eye on things and make sure you’re getting the right bang for your buck.

Pay Per Click Specialists

Is Amazon PPC marketing really worth it for your e-commerce business?

by Steve Taylor • 21 December 2018

Amazon has taken the world by storm with its range of products, drone deliveries and streaming services, but one aspect you might not have considered before is its pay per click marketing, otherwise known as “sponsored products”.

If you sell products, then advertising through Amazon is an effective way of reaching a bigger audience and increasing your revenue. But how do you get started with one of the world’s largest retailers?

Sponsored product ads appear in both Amazon’s search results and product listing pages

Although you will find that the PPC ads on Amazon are discreetly marked as ‘sponsored’, they do fit in seamlessly within the rest of the search results, dare I say it far better than on Google where it’s obvious to many that the advertisement has been paid for.

It’s also easy to get started with Amazon’s PPC system.

Any seller with a professional selling plan can place ads, although not all of Amazon’s categories are currently available to advertise under. You can quickly get started and find the answers to your questions under Amazon’s helpful service pages , and as always, their customer service is easily accessible for support.

Just like Google Ads, Amazon’s PPC works as an auction style system where you place bids for where you want your advert to appear, and the highest bidder wins the first position.

There are several key reasons why you should be considering Amazon for your PPC advertising

Amazon is fantastic at running seasonal promotions. Like many people, around those all important dates of the year – Black Friday, Cyber Monday, Christmas, Mother’s and Father’s Day and Valentines, you probably head straight to Amazon to either buy gifts or garner some inspiration.

Amazon advertising can be found everywhere, from billboards to television ads, so you know that your PPC campaign can tap into some of that marketing magic too, something that Google still struggles somewhat to achieve.

It’s also perfect for boosting a single product you might be struggling to shift from your warehouse. Where Google is best for landing page campaigns and sales funnels, when you just have a product to clear or a new line to introduce to the market, Amazon is perfect for giving an instant boost exactly where you need it.

Don’t forget about the “accidental effects” to your organic SEO either .

The more your products are viewed online, along with visits to your website, positive reviews and that crucial “social proof” is in place, you will find that your organic SEO is given a boost and the effects of an Amazon PPC campaign will be found elsewhere in your digital marketing.

We think that giving Amazon sponsored products advertising a try in 2019 is certainly worth a try if you’re an e-commerce or drop shipping business owner looking for a new marketing tactic. As always, for advice and support with all things pay per click marketing, get in touch with us here at Bargainarena Limited, and we’ll be delighted to help.

How you can save money and make your PPC campaign more effective