Our approach to affiliate PPC marketing

Our Approach

APPROACH

We know that your success depends on building trust with us and a belief in our methods. That’s why our marketing tool and policies have evolved over the years to complement your own campaigns and provide residual clicks and sales you’d be unable to access otherwise.

Why you’ve been struggling with PPC

You might have tried PPC before but struggled to achieve the results you were looking for due to low budget, lack of imagination or constraints against your other marketing methods. We know how to run an effective PPC campaign for your company.

Knowing the average cost per click (CPC) and the many search keywords available for your sector – it is impossible to appear on every keyword, all of the time. It’s a highly competitive industry and without knowledge and expertise of how to manage a successful campaign, you’re likely to be left with a depleted budget and few results to show for it.

We use low CPC search terms for your company which means you’re not left paying high sums for competitive ads, but can still enjoy positive marketing exposure through effectively placed PPC adverts. It’s our creative thinking and expertise that enable us to successfully use these methods and improve your revenue, engagement and overall brand awareness.

Busting those affiliate PPC marketing myths

There are many myths floating around the internet about ‘direct to merchant PPC affiliates’. The prominent myth being that an in-house PPC team can yield the same results, but factual evidence exists that this is seldom the case due to budget and strategy constraints.

Affiliate PPC marketing with BargainArena takes an entirely different approach than bidding on keywords that carry a large CPC rate. We bid on low CPC keywords that you have no current exposure on, using our creative thought processes and experience to turn those search terms into effective ads that drive forward sales and engagement.

Independent resource>>

STRATEGY

We use affiliate PPC marketing techniques with a strong focus on driving sales to your business – after all, that’s how we get our commission. By targeting low CPC keywords and using our knowledge, expertise and ‘out of the box’ thinking, we create successful campaigns that really do increase your sales, turnover and customer engagement.

Complementing your existing marketing tactics

We don’t want to compete with your existing in-house campaigns and strategies but work with you to build trust and clear objectives. Affiliate PPC marketing offers a better return on investment than traditional PPC campaigns can achieve through residual clicks and sales.

Pay Per Click Specialists

Is Amazon PPC marketing really worth it for your e-commerce business?

by Steve Taylor • 21 December 2018

Amazon has taken the world by storm with its range of products, drone deliveries and streaming services, but one aspect you might not have considered before is its pay per click marketing, otherwise known as “sponsored products”.

If you sell products, then advertising through Amazon is an effective way of reaching a bigger audience and increasing your revenue. But how do you get started with one of the world’s largest retailers?

Sponsored product ads appear in both Amazon’s search results and product listing pages

Although you will find that the PPC ads on Amazon are discreetly marked as ‘sponsored’, they do fit in seamlessly within the rest of the search results, dare I say it far better than on Google where it’s obvious to many that the advertisement has been paid for.

It’s also easy to get started with Amazon’s PPC system.

Any seller with a professional selling plan can place ads, although not all of Amazon’s categories are currently available to advertise under. You can quickly get started and find the answers to your questions under Amazon’s helpful service pages , and as always, their customer service is easily accessible for support.

Just like Google Ads, Amazon’s PPC works as an auction style system where you place bids for where you want your advert to appear, and the highest bidder wins the first position.

There are several key reasons why you should be considering Amazon for your PPC advertising

Amazon is fantastic at running seasonal promotions. Like many people, around those all important dates of the year – Black Friday, Cyber Monday, Christmas, Mother’s and Father’s Day and Valentines, you probably head straight to Amazon to either buy gifts or garner some inspiration.

Amazon advertising can be found everywhere, from billboards to television ads, so you know that your PPC campaign can tap into some of that marketing magic too, something that Google still struggles somewhat to achieve.

It’s also perfect for boosting a single product you might be struggling to shift from your warehouse. Where Google is best for landing page campaigns and sales funnels, when you just have a product to clear or a new line to introduce to the market, Amazon is perfect for giving an instant boost exactly where you need it.

Don’t forget about the “accidental effects” to your organic SEO either .

The more your products are viewed online, along with visits to your website, positive reviews and that crucial “social proof” is in place, you will find that your organic SEO is given a boost and the effects of an Amazon PPC campaign will be found elsewhere in your digital marketing.

We think that giving Amazon sponsored products advertising a try in 2019 is certainly worth a try if you’re an e-commerce or drop shipping business owner looking for a new marketing tactic. As always, for advice and support with all things pay per click marketing, get in touch with us here at Bargainarena Limited, and we’ll be delighted to help.

CONTACT US

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Sinfin, Derby DE24 3JY

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